Business Strategy, Technology, Rochester

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Fact: You are 72% more likely to achieve your business goals if you incorporate technology into your strategic plan!

The evidence is clear and compelling. A recent study by CIO Insight Magazine (right) revealed that of those companies that meet their strategic goals, 79% of them incorporate technology into their strategic plans. And companies that aren't meeting their goals? Only 46% of them incorporate technology. That's a huge 72% difference! Yet most small and medium sized businesses still treat business and technology as discrete activities. Why? Perhaps it's because:

Senior staff may not fully understand how to improve business strategy and processes using technology
Senior staff is focusing on critical business issues and don’t have the experience, time or inclination to learn about technology
The IT guy is focusing on tactical technology issues, and typically isn’t tuned in to business objectives
It’s hard to justify a full time person just to oversee how business issues can be solved using technology

So how can a small or medium size business achieve strategic business goals through the use of technology?

SIMPLE Business Technology is the Fusion of Business Strategy and Technology – A Rochester N.Y. business strategy advisor with technology experience helping small and medium size businesses achieve their objectives by optimizing strategies, processes and operations through the application of technology. So whatever your current business objectives are...

Improve margins
Gain market share
Increase top line revenues
Create a sustainable competitive advantage
Lower costs
Institutionalize processes
Penetrate new markets

SIMPLE will develop and implement a cost justified technology plan to accomplish your business objectives. Technology becomes a profitability driver not just a necessary cost.

Get started inexpensively. Yes, it's possible and very practical. Since companies use only 10% of the technology they already own, SIMPLE always focuses short term efforts on unlocking the productivity that is hidden in that other 90%. You will get a nice bump in productivity with very little cash outlay.

Still not convinced? Check out:

A recent Accenture IT-business productivity study found that executives in companies where IT-business alignment is strong credit "better use of technology" for significantly contributing to productivity gains.
A.T. Kearney research supports the value of integrating technology planning into the strategic business planning process (1.4MB .pdf) and having business leader who understands technology (not a technologist) spearhead the effort.

Who is SIMPLE?
Benefits of working with SIMPLE

Testimonials

Peter Bruu has taken my company and for the first time in twenty seven years and has put me in a position to be truly successful. He’s improved the technology, the marketing, team building and has put us in position to be the #1 firm in our area in our industry. He has helped on the sale end the production end and the leadership side with myself and the 2 key players on the staff. Every week we learn more ways to improve in different areas. He listens to your needs and ask the right questions so he can go back and find the best solution. BUT MOST OF ALL PETER HAS BROUGHT BACK THE EXCITEMENT!!!

Richard Doyle
President
Bryce & Doyle

"Simple Business Technology was instrumental in helping our company become more electronically efficient. Peter created custom Outlook forms to help us improve our processes, without the additional expense of new software and hardware. As a result, we cut our invoicing time by up to 75%."

Laurie Joslin
President
Unlimited Coaching Solutions

"Like so many businesses, ours is not straightforward. Peter has remarkable insight and was able to sort through what was unimportant and quickly “catch on” to what was meaningful to me and my business. I was very impressed. Peter researched, selected, customized and implemented new quoting software, and then helped us optimize our business processes to take maximum advantage of our investment. The results have been fantastic! We uncovered money we were “leaving on the table” and also realized a paperwork processing time savings of 10 hours per week! Peter’s knowledge and patience working with a non-techie like me is the reason our office has become much more efficient and profitable."

Stephanie Hookway
Service Master

Your ability to get right to the heart of the problem was instrumental in helping me make the right decision. Your questions were honest and objective as were your conclusions.

Mike Champlin
Editor
Crystal Pix, Inc.

A fine job on the web site. I just got a lead for TWO new houses thanks to your professional website.

Kevin Bevilacqua
President
True Frame Construction