Wouldn’t it be great if every one of your employees totally loved what they were doing? Think of the energy and productivity! By hiring SIMPLE Business Technology you get just that – a company that totally loves the fusion of business and technology.

SIMPLE Business Technology is led by Peter Bruu. Peter has the combination of skills, experience, personal background and passion to help you with your Strategy, Implementation and Management of business technology.

Highlights of Peter's Background:

• 15 Years of Business Experience, 9 Years of Technology Leadership
• Producer and on-air talent for weekly segments centered on making technology user-friendly. The segments were televised on R News, Time Warner Cable's 24 hour news channel in Rochester, NY.
• Unique Combination of Business Vision and Execution
• Technology Experience
  • Independent Consultant on Many Technology Projects
  • Business Strategist for Largest Web Developer in Upstate NY
  • RIT and Nazareth Adjunct Professor of eCommerce
  • Featured Speaker on Technology for Business Groups
  • Past President, eBusiness Association
  • MBA in Finance and eBusiness
• Marketing Experience
  • VP of Marketing Consulting Firm
  • Director of Marketing for Full Service Technology Provider
• Finance Experience
  • Managed $200M Operating Budget
  • Senior Manager, Global Crossing

Peter’s broad range of skills include:

• Business Technology Strategy
• Strategic Business Planning
• eBusiness Strategy
• Technical Project Management
• Using Technology in the Sales and Marketing Process
• Business Model Development
• Technology Vendor Evaluation, Selection and Management
• Internet/Intranet/Extranet Strategy Development
• Translating Business Objectives into Technical Requirements
• Content Development
• Internet Marketing
• Information Design

Peter is a leader in Rochester’s technology and business community. He is active on boards of technology-based organizations and presents on technology topics, including:

Presentations

• Principles of Intelligent Web Site Design & Development
• Technology Smart Marketing
• Using Technology to Market Effectively
• Internet Strategies for Small & Medium Sized Manufacturers
• Taking the Fear out of Technology
• Using Technology to Communicate

Board Membership

Past President, eBusiness Association of Upstate New York – Led an association of executives that educated on a wide range of internet marketing related topics, including search engine optimization, traffic analysis, email marketing, e-metrics, internationalization, media buying, online CSAT measurement.

Micrecycle – A not-for-profit that receives and refurbishes donated computers and supplies them to low income education environments.

Community Computers for Rochester – A not-for-profit that is bridging the digital divide by establishing 30 computer labs throughout urban Rochester.

Other Positions

Judge – 2001 Rochester Democrat and Chronicle Website Design Contest

Lifespan Social Entrepreneuring Committee – Business leaders that develop revenue-generating strategies for traditionally no-cost programs to continue life critical services to the elderly.

Awards

Outstanding New Yorker 2005 - Selected by the New York State Junior Chamber of Commerce

As a leader in the community, Peter has created relationships with a variety of local vendors. This is how you can be sure you will get the best service at a fair price.

And again, Peter loves this stuff! He is passionate about applying technology to make processes more efficient, to develop competitive advantages and to make businesses more profitable. His solid understanding of business strategy and a broad range of technologies will help you grow your business.

Contact Peter
Learn about the SIMPLE Process